I strategise digital content for companies like Net-a-Porter, MTV McArthurGlen, Monde and The Huffington Post. 



Content sells and my experience at Net-a-Porter, Mr Porter and The Outnet help you to elevate your proposition. I have been writing e-commerce content since 2000. 



 As a former MTV editor-in-chief and journalist at The Huffington Post and Fairfax Media, I deliver senior editorial strategy and advice across digital, video and linear TV, blog and photography. 



 Ready to launch or refresh your brand? Brand name development and testing, creative direction and marketplace assessment are available. 

Digital marketing direction 


Content does not sit alone in the marketing mix. With content at its core I devise and direct digital marketing strategies based on style and data, including resurfacing, SEO/SEM, PPC, CRM, experiential extensions and media agency management.