McAthurGlen, the €4.5 billion international off-season designer retail business, approached me to assess their editorial publishing operations and suggest and implement improvements.
From a methodical breakdown of strengths and weaknesses, I triaged their editorial with short-term wins and a list of long-term goals.
We have increased their output, shored-up their coverage of the international fashion weeks that are relevant to their customers and appointed a range of influencers and contributors with gravitas.
McArthurGlen carry prestige brands like Gucci, Prada, Burberry and Bottega Veneta alongside quality everyday bands like Levis and ASICS in centres across Europe and North America from Provence to Roermond and Serravalle near Milan.
A Gucci capsule collection launch at Roermond and other centres is one example of a coordinated, editorialised product launch produced from head office and transcreated and localised.